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According to the Ministry of Tourism, in 2018 the country received almost seven million international visitors, which produced over USD 3.2 billion of foreign currency revenue in the first six months alone. In this context, sustainable tourism presents itself as one of the forces capable of contributing to economic development while, at the same time, helping to preserve Brazil’s priceless natural heritage.Īdventure tourists use well-secured cables to enjoy tree-top views in the Amazon rainforest in Brazil.Īdventure tourism in one of the most important markets in international tourism, and Brazil’s huge territory and environmental variety means that it is able to offer unique opportunities for nature tourism and open-air leisure activities. This is an arduous task, but the determination of the government and the Brazilian people has overcome many of the problems by working together to lead the country towards a future of development and prosperity. With an area of 8.5 million km 2 and over 200 million inhabitants, the country is seeking a route to socioeconomic viability and, more recently, for ways to conserve its natural environment. As regards its tourism industry, Brazil is still proving itself.

What are the two direct assets of tourism? In addition to physical infrastructure, nature and culture are also key elements when it comes to sustainability in the business, helping to offset poverty in local populations.